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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

By Tricia McKinnon If you are thinking about who rules eCommerce then the name that first comes to mind likely differs based on where you live. The truth is both of these companies have had an outsized impact on the retail industry around the world. Last year 60% of Amazon’s retail sales came from third party sellers.

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How Nike is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

By Tricia McKinnon Is Nike losing its world domination? and by 2017 it increased to 10.3% In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense. Not a chance. But it has been challenged by formidable rivals like Adidas in recent years.

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CeraVe’s Strategy & Growth: 4 Keys to its Success

Indigo 9 Digital

By Tricia McKinnon If you are a skincare fanatic or just a casual buyer of skincare products then you have heard of CeraVe. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Do you like this content? Simple packaging. billion views.

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7 Ways Amazon is Expanding Offline

Indigo 9 Digital

By Tricia McKinnon It may surprise you to learn that Amazon has nearly 600 retail locations. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. When customers leave the store their Amazon account is automatically charged.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. By 2017 Forever 21 decided it would open 40 F21 Red stores within that year alone.

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Fenty Beauty’s Growth Strategy: What You Need to Know

Indigo 9 Digital

By Karen Tang and Tricia McKinnon Many celebrities have their own product lines but few change an entire industry. Fenty Beauty was named Time magazine’s Best Invention of 2017. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

By Tricia McKinnon “History is one long processional of crazy ideas,” said Phil Knight, co-founder and former CEO of Nike. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. There are a few brands that make everything look so easy.